斐思達(dá)零售設(shè)計(jì)(5 Star Plus Retail Design)為北京胡同改造項(xiàng)目創(chuàng)造概念

資訊頻道 - 產(chǎn)業(yè)聚焦 來(lái)源:互聯(lián)網(wǎng) 作者:cdo 2021-09-07

    法源寺胡同位于北京南城,是北京舊城改造的一部分。其中有些建筑被拆除,有些建筑被還原,并賦予新的功能,以吸引更年輕、更現(xiàn)代的人群。斐思達(dá)零售設(shè)計(jì)旨在創(chuàng)造一個(gè)混合使用的商業(yè)室內(nèi)空間,將共享工作區(qū)、咖啡廳和書(shū)店整合到一個(gè)空間中。共享工作空間與多用途設(shè)計(jì)相結(jié)合是當(dāng)前的社會(huì)趨勢(shì),在千禧一代和更年輕的一代中非常流行。這種類(lèi)型的空間創(chuàng)造了靈活性和一定的動(dòng)態(tài)性,因?yàn)樗试S用戶在咖啡館工作、社交、演講和活動(dòng)都在同一個(gè)空間。

   Located in an ancient temple area in Beijing’s South, Fayuansi Hutong was selected to be part of a larger renovation and urban revival project. The buildings were to be stripped back into their original state and assigned new functions to attract a younger, modern crowd. 5 Star Plus Retail Design was assigned to create a mixed-use commercial interior combining a shared workspace function, a coffee shop, and a book store into one space. Shared workspaces in combination with mixed-use designs are a current social trend and are very popular among millennials and younger generations. This type of space creates flexibility and a certain dynamic as it allows users to work in a coffee shop, socialize, and have lectures and events all in the same space.

   為了與傳統(tǒng)結(jié)構(gòu)形成對(duì)比,斐思達(dá)零售設(shè)計(jì)(5 Star Plus Retail Design)在白色的基礎(chǔ)上創(chuàng)造了一個(gè)非,F(xiàn)代、時(shí)尚的設(shè)計(jì)理念。輕木結(jié)構(gòu)用于強(qiáng)調(diào)舊天花板和遠(yuǎn)端的特色書(shū)架。為了吸引眼球并調(diào)整建筑物的長(zhǎng)度,沿著長(zhǎng)墻設(shè)計(jì)了帶有三角形底座的角形書(shū)架。從一側(cè)看,書(shū)架幾乎是隱形的,封閉的,與白墻融為一體。從另一邊看,這些元素以明亮的黃色打開(kāi)并吸引注意力。當(dāng)游客穿過(guò)空間時(shí),這會(huì)產(chǎn)生一定的動(dòng)態(tài)。黃色也是對(duì)原始名稱(chēng)、法源寺和空間歷史的引用。

   In order to contrast with the traditional structure, 5 Star Plus Retail Design created a very modern, sleek design concept based on the color white. Lightwood is used to emphasize the old ceiling and a feature bookshelf at the far end. As an eye-catcher and to play with the length of the building, angular shelving with a triangular base was designed along the long wall. From one side, the shelves are almost invisible, closed, and blend with the white wall. Seen from the other side, the elements open up and attract attention with their bright yellow color. This creates a certain dynamic as visitors walk through the space. Yellow is also a reference to the original name, Fayuansi, and the history of the space.

   關(guān)于斐思達(dá)品牌設(shè)計(jì)(5 Star Plus Retail Design):

   斐思達(dá)品牌設(shè)計(jì)(5 Star Plus Retail Design)是一家在商業(yè)零售領(lǐng)域處于頂尖地位的外國(guó)專(zhuān)業(yè)設(shè)計(jì)咨詢(xún)公司,專(zhuān)注于零售行業(yè)的店面設(shè)計(jì),管理流程咨詢(xún),銷(xiāo)售運(yùn)營(yíng)支持和零售采購(gòu)及項(xiàng)目管理實(shí)施等等。作為提供高端零售品牌一站式服務(wù)的專(zhuān)業(yè)公司,斐思達(dá)品牌設(shè)計(jì)為國(guó)際知名品牌提供零售品牌相關(guān)的全套服務(wù)支持,客戶包括眾多國(guó)際知名品牌,如UGG鞋履、大眾汽車(chē)、斯沃琪手表、詩(shī)樂(lè)眼鏡、Kjus滑雪服、喜力餐吧、國(guó)網(wǎng)以及眾多在華使館、商會(huì)及外交機(jī)構(gòu)等。



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